The Danish Exit

Denmark is home to some of the happiest people in the world — and to Carlsberg. To bring that famous work-life balance to Portugal, we invited everyone to “Sair à Dinamarquesa”: to log off on time and go enjoy life. What starts as a challenge from Kelly Bailey and Lourenço Ortigão quickly becomes a collective movement through the city, ending where balance tastes best — over a perfectly balanced Carlsberg. Because the secret is in the balance. Probably.